MY STRATEGY PROCESS
My social media strategy process begins with a competitive audit to identify whitespace opportunities and benchmark performance across key competitors. From there, I define the brand voice, audience personas, and content pillars that guide all creative direction. I develop platform-specific strategies for Instagram and TikTok, prioritizing authentic storytelling, UGC integration, and high-performing trend adaptation. Each campaign is structured around measurable goals, with consistent testing and analytics driving optimization. The result is a data-informed, culturally relevant content ecosystem that builds brand awareness and engagement across every touchpoint.
PREVIOUS SOCIAL CAMPAIGNS
Love (Y)ourself Valentine's Campaign
Developed and executed a Valentine’s Day social media campaign centered on self-love and confidence through clinically proven skincare. Managed concept development, copywriting, and post scheduling across Instagram and TikTok, driving strong engagement through visual storytelling and influencer integration. Optimized performance via audience insights and post timing analysis.
Ourself in LA
I produced and managed the Ourself in LA social media campaign to highlight our West Coast presence and dermatologist partnerships. I coordinated influencer seeding, captured behind-the-scenes content, and managed real-time coverage through Instagram Reels and Stories. My role focused on storytelling, content rollout, and ensuring a cohesive brand presence across all touchpoints.
Lip Filler 2.0 Social Launch Campaign
I led the social launch strategy for Lip Filler 2.0, overseeing creative direction, scheduling, and influencer collaboration. I crafted multi-format content including educational videos, teaser posts, and before-and-after visuals optimized for Instagram and TikTok. My focus was driving awareness and engagement through precise messaging cadence and strong visual storytelling.
CURRENT WORK
Mokafe (Astoria, Queens)
Since August 2025, I’ve been freelancing with Mokafe in Astoria, developing creative social media strategies to strengthen the café’s local presence and brand personality. I conceptualize and film content alongside employees, highlighting the café’s culture, products, and community in an authentic, engaging way. I also manage content scheduling, posting, and analytics across Instagram and TikTok to maintain consistency and growth in engagement.